Frequently Asked Questions

What is How Am I Going?

How Am I Going? is a free website allowing you to receive quality professional feedback from all your colleagues in under 5 minutes.

Compared to traditional organisation-based performance reviews, all feedback is requested, delivered and stored online for free at Individuals (i.e. you) are in complete control – you ask whom you want, when you want, and nobody sees your feedback except you. 

It takes 11 seconds to create an account and 3 minutes 26 seconds to give feedback to someone (approximately). To give feedback, you slide a scale from 1 to 5 to rate someone’s performance across 14 attributes. These 14 attributes represent the most common desirable qualities valued by organisations all over the globe (for example, Attention to Detail, Teamwork, Presentation Skills).

All feedback is provided anonymously – and because it all takes place at, you can ask any colleague or client you’ve ever worked with.

Why was How Am I Going? created? 

How Am I Going? was created to overcome the downfalls with traditional performance reviews, such as:

1.  They’re too infrequent, generally 12 months apart – which makes it hard to provide you with continuous development
2.  They’re delivered at a set time each year (e.g. June) – which means they can be biased toward your recent performance in the preceding months
3.  They often coincide with salary negotiations – performance reviews can be particularly harsh if the company’s profits are in decline and they can’t afford to give you a pay rise!
4.  They can be incredibly time consuming – often taking 20 minutes to complete per person, because they try to capture 12-months of your performance
5.  Feedback can be vague and difficult to act upon – especially when it’s delivered verbally rather than on paper
6.  Feedback can be unhelpful because it’s not given anonymously – if your colleagues know you’ll see their comments they might “water it down”
7.  The company owns the feedback – you only get to see what they want you to see
8.  They can only be used between co-workers – what your client thinks can matter too!

In contrast, at

1.  You can receive feedback every 30 days to quickly address any areas for improvement
2.  You can ask for feedback any time of the year, such as immediately after an important project or milestone
3.  Your feedback will be completely independent of your company’s profitability and budget setting process
4.  It takes less than 5 minutes to provide feedback
5.  Feedback is standardised – focusing on 14 attributes valued by organisations globally that will make you a better professional regardless of your industry
6.  All feedback is provided anonymously
7.  All feedback belongs to you and can be accessed online at anytime
8.  You can ask for feedback from any colleague or client, past or present

Is How Am I Going? designed to replace my organisation’s performance review?

No. The formal performance review process is helpful to your development. How Am I Going? allows you to continue to collect professional feedback throughout the year. Think of it as a supplement to your organisation’s performance review. In fact, your organisation will love that you’re using How Am I Going? because it will fast-track your professional development and doesn’t cost them a thing.

How does the feedback work?

It’s incredibly simple!

1.  Sign up at (it takes less than 1 minute)
2.  Enter the name and email address of 2 or more people you want feedback from
3.  They’ll receive an email with a link to provide feedback, the link expires within 7 days
4.  When they click on the link they will be taken to a secure page at  Here they slide a scale from 1 to 5 to score your performance across 14 attributes (this takes less than 5 minutes)
5.  If they like, they can leave a written comment also (optional)
6.  When at least 2 people have completed the feedback, your attribute scores will be updated
7.  You will see a notification every 30 days to request feedback again from these contacts, to nudge you toward continuous professional development

Who can I ask for feedback?

Absolutely anyone with an email address, and preferably someone who has a relevant insight into your professional performance. Examples of people you could ask for feedback are clients, current colleagues or even past colleagues who are now at different organisations.

Why do I need to ask for feedback from 2 or more contacts? 

This is to make sure your contacts' feedback is returned to you anonymously. By returning the average score for each attribute across 2 or more contacts, you're unable to identify each individual's scores. This means you’ll get honest and useful feedback, and your contacts will feel at ease giving you their opinion, because you asked for it!

What if some or all of my contacts don’t complete feedback within 7 days?

If they haven’t responded, your contacts will be sent a reminder email 24 hours after you ask for feedback and 24 hours before the 1 week deadline. We’ll also send you a reminder email to let you know they haven’t responded. If there is still no response after 7 days and only 1 contact has provided feedback, we’ll hold onto their feedback securely and combine it with the next time 2 or more contacts provide feedback.

Why are some contacts unavailable to request for feedback?

If you’ve asked a contact for feedback within the last 30 days, you’ll need to wait until 1 month passes to be able to ask that person again. This prevents unnecessary emails being sent and avoids crowded inboxes!

What if I haven't worked with someone enough to provide meaningful feedback on all 14 attributes? 

That's OK, you don't have to provide a score on all 14 attributes. For the attributes that you're unable to comment on, you can select 'N' (i.e. not able to comment) instead of inputting a score from 1 to 5. This won't negatively affect anyone's scores.

What if I haven’t worked with someone at all (e.g. a friend), are they able to provide feedback?

At How Am I Going? we treat all our members like mature adults. You take control of the quality of the feedback you receive, by selecting whom you ask to receive it from. So while it’s not prohibited to ask your friends or family for feedback, it’s probably not going to help your professional development...

Is the qualitative comment anonymous also? 

The provider of the comment will not be identified in any way to the recipient. But, given this part of the feedback is written text and not a number from 1 to 5, we can’t guarantee the recipient won’t recognise a comment as coming from a particular provider (e.g. due to a distinctive writing style, or use of familiar words). That's why it’s an optional component of feedback.

What are the 14 attributes?

1.  Punctuality: Arrives to work or meetings on time
2.  Efficiency: Completes tasks on or ahead of their due time
3.  Work Ethic: Acts with a sense of integrity, responsibility and discipline
4.  Oral Presentation: Engages others and effectively conveys the desired message when speaking
5.  Written Communication: Articulates messages clearly and concisely when writing
6.  Teamwork: Willing to co-operate or collaborate with others
7.  Leadership: Sets direction, inspires team members and creates an enjoyable work environment
8.  Approachability: Friendly and willing to talk to other people
9.  Autonomy: Able to work on tasks with little help from colleagues
10.  Confidence: Displays a strong sense of self belief
11.  Attention to Detail: Accurately completes minor or routine tasks
12.  Problem Solving: Able to identify key issues and move logically towards a goal
13.  Creativity: Produces new or improved ideas or processes
14.  Knowledge Base: Has the answer to technical, job-specific questions

Why have you chosen these 14 attributes?

At How Am I Going? we believe that continued development in each of these 14 attribute areas will create a professional that will be most sought after by organisations and colleagues across the globe. While some will be more relevant to certain industries or roles, continual improvement in each of these attributes ensures continual professional development regardless of what industry you’re in.

What do the scores from 1 to 5 represent? 

The numerical scores depict someone's performance in each attribute. Using Punctuality as an example, the scores would be

1.  Never arrives to work or meetings on time
2.  Rarely arrives to work or meetings on time
3.  Generally arrives to work or meetings on time
4.  Almost always arrives to work or meetings on time
5.  Always arrives to work or meetings on time

If you feel that you're not comfortable enough to score someone on one or more attributes, you can respond with

N.  Not able to comment

My Punctuality score is 4. What does that mean? 

Your score for each attribute represents the average score from all contacts who have rated your performance on that attribute in the last 9 months.  If you've only received feedback from two people, then that could mean one person gave you a 3 and the other a 5, or both of them gave you a 4.

Can I compare my scores against other users of How Am I Going? 

This is a very exciting feature that we've started to develop. In the future you'll be able to compare your score against other user groups. For example, you could answer these questions

  • How does my Punctuality score of 4 compare to other users who are 25-30 years of age?
  • How does my Punctuality score of 4 compare to other users in the Finance industry? 

Stay tuned!

What is my HAI? 

This stands for your How Am I Going? Attribute Index. It represents your average score across all 14 attributes to give you a sense for your overall professional competency.

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